Start dates
Fall (Sept), Winter (Jan), Spring (April), Summer (July)
Program length
18 months
Specializations
Entrepreneurship and Emerging Technology
Program delivery
On-campus Hybrid* Online* *based on program availability
What is the Master of Management program?
The Master of Management (MMgt) program is a business and management degree with a digital focus. Build your leadership and communication skills so you can take your career to the next level.
Build a strong base in business principles and learn to make data-driven decisions with this 45-credit graduate-level degree. Through hands-on experience and academic preparation, position yourself to launch a new business or help existing operations adapt in a rapidly changing digital economy.
Students currently enrolled in the MMgt program are entitled to a free Associate Membership with the association, giving UNF students the chance to belong to Canada’s chartered management and leadership association while earning their degree
Whether you thrive in a campus environment or rely on the convenience of online study, the MMgt program adapts to your needs while maintaining exceptional academic standards and meaningful hands‑on learning.
UNF’s MMgt program has NCMA designation from CIM | Chartered Managers Canada.
Specializations for the Master of Management program
Entrepreneurship
Learn to think like an entrepreneur through innovation and entrepreneurship. Identify business opportunities, develop business plans, and implement successful strategies while building essential management skills in entrepreneurship. You’ll get a practical opportunity to apply this knowledge to starting up and managing growth in entrepreneurship for a for-profit or social enterprise.
Emerging Technology
Gain the skills needed to understand the countless opportunities emerging technologies present to business operations now and into the future. You’ll develop a technology proposal and implementation plan for a for-profit or non-profit organization.
Study options
Location
The Master of Management program is delivered in person at the University of Niagara Falls Canada campus in downtown Niagara Falls. Students engage in classroom instruction, interactive workshops, and project-based learning. The university provides access to all required technology, design tools, and digital platforms used throughout the program.
Schedule
Classes follow a structured weekly schedule within a flipped-classroom model. Students complete foundational readings and digital activities before class, then use in-person time for case discussions, applied management exercises, prototyping, and collaborative projects. Each course includes approximately two hours of in-person class time per week, alongside independent work.
Timeline
MMgt is designed for 18-month completion over UNF’s four-term academic cycle, which includes three study terms and a one-term scheduled break each year. The maximum time allowed for completion is five years.
Course content
The MMgt integrates business fundamentals with hands-on application of AI, digital tools, and emerging technologies. AI appears across multiple courses, such as:
- MGMT 500, 610, 665, 670: Students use tools like ChatGPT, Sora 2, Gamma, Uizard, and Figma for financial analysis, user research, organizational diagnosis, and prototype development.
- MGMT 520 (Marketing): Students explore AI-driven segmentation, dynamic pricing, and digital strategy.
- MGMT 640 (Project Management): Students examine how AI influences Agile workflows, digital transformation, and team management.
Students gain skills in communication, strategic planning, analytics, and technology deployment using platforms such as SEMrush, HubSpot, and Shopify.
Participation
On-campus MMgt learning emphasizes collaboration and professional interaction. Students frequently work in groups to solve organizational challenges, develop prototypes, and build business cases. Like all UNF programs, MMgt assessments follow an approximate 60/40 individual-to-group assignment ratio.
Assessments
Students complete presentations, consulting-style deliverables, strategic plans, AI-assisted prototypes, case studies, and applied assignments. Some courses may include in-person quizzes or exams. Assessment weights range from five to 50 percent.
Capstone and applied learning
The program concludes with a nine-credit capstone project aligned with the student’s specialization (Entrepreneurship or Emerging Technology). Students design a full strategic, technological, or venture-focused solution and present it under faculty supervision.
Learning environment
On-campus MMgt students benefit from live faculty mentorship, peer collaboration, access to design and AI tools, challenge-based learning, and in-class problem-solving activities that mirror real workplace dynamics.
Location
This is a fully online program. You can complete your coursework from anywhere.
Schedule
There will be no scheduled classes. Asynchronous learning means you can study at your own pace. All course materials will be made available at the start of term, except for exams and quizzes.
Timeline
Weeks 1-10: You will be able to access your course content online and complete tasks throughout this period.
Weeks 11-12: You will need to complete any review activities and final assessments, including exams and final projects.
Course content
Each course will have a syllabus as well as additional course materials that will be made available at the start of the term, except for exams and quizzes.
Participation
While components vary depending on the individual course, you can expect to use discussion forums and group chat platforms, participate in videoconferences, as well as utilize project management tools. There will be group assignments in addition to individual assignments.
Course highlights
Year 1, Term 1 courses
Introduction to Management
Introduction to Management covers key concepts and skills, including organizational structures, human resources, change management, strategic management, leadership, and innovation. Integrating theory with practice, the course uses case studies and projects to develop critical thinking, strategic analysis, and communication skills for diverse leadership roles.
Finance for Managers
Finance for Managers equips students with essential financial knowledge and skills for managerial decision-making. Covering finance fundamentals, corporate structure, accounting, financial analysis, capital raising, investment strategies, forecasting, and risk management, it also includes entrepreneurial finance and feasibility studies. Students develop skills to analyze data and manage financial resources.
Marketing and Sales
This course provides a foundation in marketing and sales principles, covering customer needs, market segmentation, strategic planning, trend analysis, sales forecasting, and digital marketing. Students learn to analyze challenges, develop innovative strategies, and implement them effectively. Through theory, case studies, and real-world applications, they gain skills for success in dynamic marketing and sales environments.
Year 1, Term 2 courses
Organizational Theory and Leadership
This course explores organizational structures, processes, and culture, and their impact on employee behavior. It covers contemporary leadership theories and practices, examining individual, team, and organizational factors. Students receive practical training to understand and enhance their aptitudes, skills, and leadership capacity in dynamic settings.
Data Analytics for Management
Data Analytics for Management offers an introduction to the collection, analysis and application of data to solve business programs ranging from market analysis to financial projections. Students will develop their hands on skills with basic statistical and financial analysis applied to decision making.
Introduction to Entrepreneurship
An introduction to strategy processes in large and small organizations with a focus on entrepreneurship and start-ups. The course will emphasize the importance of understanding the theory of entrepreneurship and innovation as creating new approaches whether for profit or social gains or in existing or new organizations.
Introduction to Emerging Technologies
A review of key technology trends and their impact on organizational strategies and processes as well as markets and industries. Building on basic frameworks connecting technology and strategy it will also expose students to emerging technologies, their impact and trajectory as well as reinforcing the importance of technology, disruption and innovation.
Year 1, Term 3 courses
Project Management
A review of project management principles and planning/control techniques. Students learn to use computerized project management tools applicable to startups and established organizations. The course aligns with the Project Management Institute's Body of Knowledge, covering ten knowledge areas and five process groups, providing instructional hours applicable towards Certified Associate in Project Management (CAPM) certification.
Entrepreneurship stream
Finding Business Opportunities
Building on foundational concepts, this course explores advanced theories and methodologies for researching and identifying new business opportunities. Through case studies and hands-on learning, students develop new business ideas, analyze successful startups, and cultivate innovation to translate their ideas into viable ventures.
Financing New Ventures (Entrepreneurship stream)
Investigate the range of financing sources available to start-ups across various states, including the terms, criteria, and conditions for securing funds. This course explores the options open to start-ups, provides insights into crafting effective financial pitches, and examines essential principles of financial management, risk mitigation, and regulatory reporting tailored to the start-up environment.
Emerging Technology stream
Technology Trends and Applications (Emerging Technology stream)
Technologies such as artificial intelligence, augmented reality/virtual reality, Internet of Things and their potential to transform organizations across sectors are explored. Grounded in theories of innovation and building an understanding of technology diffusion and adoption, the course will provide an understanding of the components of advanced technologies, their applications and the issues to be considered in their implementation.
Business Process Design (Emerging Technology stream)
This course covers business process design, equipping students to analyze, improve, and redesign processes. Topics include process types, the devil quadruple, takt/cycle time, flowcharts, activity networks, Lean, and Six Sigma. Students learn process simulation and apply their knowledge in a semester-long project analyzing and improving a real-world business process.
Year 2, Term 1 courses
User Experience Design
User Experience Design focuses on customer needs and their journey, whether for consumer products or business services. Building on the established theories of as well as industry best practices, this course is to provide a series of experiential exercises useful for product and service design as well as the design and implementation of new technologies.
Research and Technology Skills Development
A set of learning modules designed to prepare students for their capstone project. Based on individual interest and needs, students will select six 6-hour modules on topics such as research methods, data analysis, technology skills, diversity and inclusion and other pertinent topics required for successful completion of their capstone project.
Emerging Technology stream
Technology Use Case and Implementation
Develops the students’ understanding of how technologies are used in organizations and the core elements of assessing the potential of technology to support business goal and objectives. The course will address systems development concepts, technology acquisition and key technologies and software that are used in modern organizations.
Entrepreneurship stream
Developing a Business Plan
Explores the components of a business plan, the data required to assess opportunities and understand markets and financial projection. Students will have the opportunity to collect and analyze data relevant to developing a plan and will present their initial concept in a pitch competition to industry partners.
Year 2, Term 2 courses
Emerging Technology stream
Capstone
Technology Consulting Study offers an opportunity to synthesize and apply knowledge and skills regarding the feasibility assessment, development and implementation planning for new technology in an organization. The project will consist of a series of modules and activities and culminate with a report including recommendations.
Entrepreneurship stream
Capstone
Developing a Business Plan offers an opportunity to synthesize learning for the program and apply it to developing a for profit or social enterprises and to pitch for funding working in cooperation with a community incubator. A final report will be required.
These course highlights provide a glimpse into the Master of Management program. Your actual schedule may vary. There is a scheduled program break between Year 1, Term 3 and Year 2, Term 1. For full course descriptions and schedules, consult the Academic Calendar.
Admission requirements for the Master of Management program
Academic information
Applicants must meet the following minimum conditions for admission:
- Bachelor’s Degree – Completion of a recognized undergraduate degree equivalent to the four-year honours degree standard in an appropriate specialization, or relevant bridging studies, with CGPA of 3.0 (on 4.33 scale) or better
Document checklist
Applicants must submit:
- A completed application form
- Official transcripts from all post- secondary institutions attended
- Official documentation confirming professional designations, where applicable
- Proof of English language proficiency, if applicable
International information
Applicants who completed undergraduate studies outside Canada must also submit:
- Certified translations of any documents not in English
- Documentation confirming award of their previous degree(s), if not already indicated on official transcripts
- A credential evaluation from a recognized service, if required by the registrar
Tuition information
Choosing to pursue a university education is a big commitment that impacts every aspect of your life – including your finances. Our fees are determined by the total cost of individual credits per academic year. All fees are listed in Canadian dollars and these rates are subject to change.
Financial Aid and Scholarships
The Office of the Registrar had dedicated more than $15 million in scholarships, awards and financial support to students in 2026. Entrance Awards are for newly admitted international and domestic students, while Academic Scholarships are for those entering the second term of their program.
Hear from our Associate Dean
Our program is specifically designed to turn graduates into entrepreneurs and drivers of the digital transformation.
Career highlights
Canada is experiencing a surge in management positions, with more than 500,000 new management jobs created since early 2021. You will be able to explore career opportunities in a wide array of industries.
Entrepreneurship
Finance
Marketing
Technology and Innovation
Career paths after graduating from the MMgt program
According to Canada’s Information and Communications Technology Council’s Digital Talent Outlook for 2025, Canada’s digital economy continues to outpace the general economy and there has been a significant shift in consumer behaviour and the consumption of digital goods and services.
The world needs digital leaders, and so does Canada. Ottawa has forecasted the demand for managers in various industries is expected to grow, with a projected 676,900 new management positions in Canada by 2028.
With a strong demand for management professionals skilled in emerging technologies, as a Master of Management graduate you will have the training needed to be successful in the modern world of work and be the top-choice candidate when you apply for jobs. You’ll be working in an online environment, why not learn in one too? There is an abundance of management career opportunities including progressive professional roles in fields like marketing, project management, operations and business development.
Career path and salary
- Project manager - $141,182
- Market innovation manager - $131,489
- Digital marketing specialist - $95,477
- Business development manager - $162,784
- Digital transformation specialist - $107,250
*Source, Talent.com
Student Testimonials
Frequently asked questions
Do I need a business background for the Master of Management program?
We encourage anyone with an interest in management to apply. The MMgt is an opportunity for you to augment your undergraduate degree from any discipline with a strong foundation in business principles and management studies, helping you prepare to become the type of well-rounded leader the world needs.
Will I gain practical experience during the Master of Management program?
There are several opportunities for you to gain practical experience through this program, including internships, work-integrated learning opportunities and capstone research projects. Attend one of our graduate program webinars to learn more directly from faculty members. Visit our events page to find the date for our next webinar.
Do I need to take the GRE to apply to the Master of Management program?
We do not use standardized testing as part of the admission process for our graduate degrees. We look at your academic record from your undergraduate studies during the application process. See our Admissions page for more information about our requirements.
Do I need a business background for MMgt program online?
We encourage anyone with an interest in management to apply. Augment your undergraduate degree from any discipline with a strong foundation in business principles and management studies, helping you become the type of well-rounded leader the world needs.
Will I have to come to campus to study the Master of Management program online?
This program is fully online. You will not have to attend our downtown Niagara Falls campus. Projects will be completed online, and you will be able to connect one-on-one with your professor virtually on a regular basis.
Do I need to take the GRE or GMAT?
We do not use standardized testing as part of the admission process for our graduate degrees. We look at your academic record from your undergraduate studies during the application process. See our admissions page for more information about our requirements.
I am on a work permit in Canada. Can I enrol in an online master’s program?
Yes, according to the IRCC, you may be able to enrol in an online (distance learning) master’s program while in Canada on a work permit, provided the program does not require your physical presence in Canada.
UNF’s online master’s programs are completed fully online and there are no on-campus components.
However, it is important for prospective students to understand that participation in a fully online program does not make them eligible for a post-graduation work permit (PGWP), regardless of their temporary resident status in Canada at the time of study.
We strongly recommend reviewing the conditions of your current immigration status and consulting an immigration advisor or lawyer before committing to any program of study.
What is the difference between an MBA and a Master of Management online program in Canada?
Unlike traditional MBA programs, the Master of Management online program is designed to turn graduates into entrepreneurs and drivers of digital transformation. The MMgt online program offers students the opportunity to a build a strong base in business principles and gain hands-on experience.
What specializations or electives are available in the online Master of Management program?
Students studying the Master of Management online degree program can choose between two specializations to better focus their education: Entrepreneurship and Emerging Technology.
Can I switch from the online Master of Management program to an on-campus program later?
Yes, you can switch from the online program to the on-campus program. You'd simply need to meet the requirements to study on-campus and your student fees would need to be adjusted. A Student Advisor can help you through the process.
Talk to a Student Advisor
This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting Oct. 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)
