Start dates
Fall (Oct), Winter (Jan)
Program length
48 months, 120 credits
Majors
Digital Economy, Digital Marketing
Program Delivery
On-campus
Ready to lead
Gain a competitive edge in the digital economy by mastering international business strategies, analytics, and digital toolsets. In an everchanging marketplace, let the Honours Bachelor of Business Administration (HBBA) degree instill in you a solid foundation that will prepare you for whatever the future brings.
The HBBA program has NCMA designation from CIM | Chartered Managers Canada.
Students currently enrolled in the HBBA program are entitled to a free Associate Membership with the association, giving UNF students the chance to belong to Canada’s chartered management and leadership association while earning their degree
Career highlights
Develop a digital fluency that enables you to navigate the digital economy and address the skills gap that currently exists in the marketplace. With an HBBA, you will be poised to make your mark in many industries.
Marketing
Finance
Human Resources
Accounting
Talk to a Student Advisor
Majors
Choose from two high-impact major options for your undergraduate degree.
Digital Economy
Gain in-depth knowledge in e-commerce, fintech, supply chain management, and emerging technologies
Digital Marketing
Develop a deeper understanding of digital marketing strategies, analytics, online branding, and digital asset management
Course highlights
Term 1
Term 2
Term 3
Term 1
Term 2
Term 3
These course highlights provide a glimpse into the Honours Bachelor of Business Administration program, your actual schedule may vary. There is a program break during Term 4 each year. For full course descriptions and schedules, consult the Academic Calendar.
*Note – Years 1 and 2 are same for all students. Years 3 and 4 differ for general and two majors
Career outlooks
According to a study commissioned by BDC examining Canadian business trends through 2030, technology will be a dominant driver of change in the country’s business landscape. Workplaces will require different skills, as will leaders.
From retail to manufacturing, construction to health care, there will be a need for people who lead with a strong digital mindset – who recognize the need to invest in new technologies, hire tech savvy employees and increase the digital skills of existing workers.
In a KPMG study, 87 per cent of Canada’s small to medium businesses are looking to turn data into useful insights to identify inefficiencies and reduce or control costs. The overwhelming majority (97 per cent) agree that keeping up with technology will be central to staying ahead of competitors.
Career path and salary
- Digital marketing strategist - $83,045
- Financial analyst - $102,334
- Compliance officer - $79,060
- Market research analyst - $90,909
- Process automation specialist - $89,375
*Source, Talent.com
Hear from our Associate Dean
All businesses are integrating digitalization and automation as part of their core business processes and students studying business have to understand data. (Our program) will prepare them for any kind of role in today’s digitalized business environment.
Admissions
Academic information
Applicants must meet the following minimum conditions for admission:
- Ontario Secondary School Diploma (or equivalent credential)
- Six Grade 12 4U or 4M-level course, including Ontario ENG4U (or equivalent) and any 1 4U Math
- Minimum average of 70% on best 6 Grade 12 4U or 4M-level courses
- Must meet English language proficiency requirements (if applicable)
Document checklist
Applicants must submit:
- A completed application form
- Official high school transcript
- Documents outlining current courses such as a high school Credit Summary sheet from your Guidance Office or a Confirmation of Enrollment form from your current Post-Secondary Institution (if any)
- Official transcripts from all post- secondary institutions attended (if any)
- Proof of English language proficiency, if applicable
- Certified translations of any required documents not in English
International information
Applicants from outside Canada must also submit:
- Documentation confirming their secondary level or high school completion was awarded, if not already indicated on official transcripts
- A credential evaluation from a recognized service, if required by the registrar
Tuition information
Choosing to pursue a university education is a big commitment that impacts every aspect of your life – including your finances. Our fees are determined by the total cost of individual credits per academic year. All fees are listed in Canadian dollars and these rates are subject to change.
Awards and scholarships
The Office of the Registrar had dedicated more than $15 million in scholarships, awards and financial support to students in 2025. Entrance Awards are for newly admitted international and domestic students, while Academic Scholarships are for those entering the second term of their program.
Financial aid options
UNF has partnered with organizations to help newly admitted domestic students finance their education.
$32,040
Domestic tuition
$80,040
International tuition
$15 Million
Scholarship & awards
Hear from our student
Frequently asked questions
What courses do I need to qualify for admission?
Applicants from Ontario need six Grade 12 4U or 4M-level courses, including program specific course requirements of Ontario 4U Math and 4U English, or their equivalent. Your overall minimum grade average must be 70%.
What are the available majors for this program?
You can choose from one of two high-impact majors with your HBBA: digital economy or digital marketing.
Will I gain practical experience?
There are several opportunities for you to gain practical experience through this program, including work-integrated learning opportunities and capstone research projects. Attend one of our undergraduate program webinars to learn more directly from faculty members. Find the date of our next webinar on our events page.
Why choose UNF?
UNF is committed to innovative education and research for a digital world. This technology-centred approach puts you, the student, first. Learn from industry leaders and experienced faculty, gain experience through work-integrated learning components, and build a foundation that sets you on the path for success.
Contact your Student Advisor
Schedule an appointment with your dedicated Student Advisor at a time that’s convenient for you.
This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting Oct. 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)
