Start dates
Starting in 2026, Fall (late Sept)
Program length
18 months
Program Delivery
On-campus Hybrid* Online* *based on program availability
Awards and Scholarships
More than 15 million in 2026
What is the Master of Arts in Applied Social Psychology?
Understand the intricate relationship between social factors and human behaviour with a Master of Arts in Applied Social Psychology (MAASP) degree.
Take your psychology background to the next level with a master's in applied social psychology and delve into how social influences, perceptions, and interactions impact the mental health and well-being of individuals, groups, and communities.
No matter if you choose to study in person or online, the MA ASP program is built to support your lifestyle while delivering rigorous academics and real‑world skill development.
Hear from our President and Vice-Chancellor
This program is designed to prepare graduates for careers that require an in-depth understanding of the complex relationship between social factors and human behaviour.
Study options
On-campus
Location
All on-campus programs are delivered at the University of Niagara Falls Canada campus in downtown Niagara Falls. Students attend in-person classes, access labs, collaborate with peers, and engage directly with faculty. Certain programs include specialized equipment and lab components, which are provided by the university.
Schedule
Courses follow a structured weekly schedule. Most classes use a flipped-classroom model, meaning students complete pre-class learning and then apply concepts through active, in-person sessions. Expect approximately two hours of in-person class time per course each week, with additional guided activities, labs (where applicable), and independent study. Exams for on-campus courses are conducted in person.
Timeline
UNF follows a four-term academic year. Terms consist of 10 weeks of instruction, followed by an additional final evaluation period that is typically one to two weeks.
Break term: One scheduled break term is included annually.
Study terms: Students typically complete three study terms each year.
Graduate programs are structured for 18-month completion, while undergraduate programs follow a four-year honours pathway. Students may take longer within the approved maximum duration for their program.
Course content
Each course includes a detailed syllabus outlining learning outcomes, weekly topics, assessments, and required materials. Coursework blends theory with applied learning, supported by case studies, simulations, hands-on activities, and real-world assignments. Some programs also include labs or specialized equipment, all provided by UNF.
Participation
On-campus learning is highly interactive. Students engage through discussions, group projects, presentations, and applied challenges. Collaboration is central, approximately a 60/40 split between individual and group assessments is typical. Students also meet with instructors during scheduled classes and can arrange additional meetings as needed. Faculty integrate real-world tools, AI applications, analytics platforms, and industry-focused technologies into classroom activities.
Assessments
While individual courses vary, depending on the subject matter and instructor, students can expect a mix of quizzes, exams, presentations, case studies, projects, and applied assignments. Undergraduate programs generally include more quizzes and exams, while graduate programs emphasize applied work such as projects, research, and capstones. Assessment weights vary by course, typically ranging from five to 50 percent per component.
Learning environment
Studying on campus provides direct access to faculty, student services, academic advising, and the Work-Integrated Learning (WIL) Office. Students form networks through peer collaboration, challenge-based learning, and internship or practicum opportunities (where applicable). Capstone projects are completed under faculty supervision as the culminating applied component of each master’s program.
Technology and resources
On-campus students use the same learning technologies as online learners, including D2L Brightspace and industry-relevant digital tools. Additional equipment or lab access is provided for programs that require it. Students benefit from a full suite of on-campus supports, including tutoring, writing assistance, and program hubs.
Online
Location
This is a fully online program. You can complete your coursework from anywhere.
Schedule
There will be no scheduled classes. Asynchronous learning means you can study at your own pace. All course materials will be made available at the start of term, except for exams and quizzes.
Timeline
Weeks 1-10: You will be able to access your course content online and complete tasks throughout this period.
Weeks 11-12: You will need to complete any review activities and final assessments, including exams and final projects.
Course content
Each course will have a syllabus as well as additional course materials that will be made available at the start of the term, except for exams and quizzes.
Participation
While components vary depending on the individual course, you can expect to use discussion forums and group chat platforms, participate in videoconferences, as well as utilize project management tools. There will be group assignments in addition to individual assignments.
Course highlights
Term one courses
Applied Social Psychology
Social Psychology explores how social factors shape human behaviour. It examines how individuals perceive and interpret social information, and how situational variables influence their actions. Key concepts include cognitive biases, heuristics, persuasion, and attribution. The course delves into conformity, obedience, compliance, resistance, and resilience. It aims to apply social psychology to address real-world issues and promote positive social change.
Social Cognition
Social cognition explores how individuals perceive and understand the social world. Key theories include attribution theory, social schema theory, and social identity theory. This course examines the interplay between automatic and controlled cognitive processes, focusing on social perception, memory, and judgment. It also explores the application of social cognition principles to address societal issues through behavioural interventions.
Social Identity
Intersectionality examines how multiple identities (race, gender, class, etc.) intersect to shape experiences and outcomes. Social Identity Theory provides a framework for understanding how individuals acquire and maintain their social identities. This course explores the complexities of intersectionality and social identity, considering their implications for privilege, oppression, and social justice.
Term two courses
Social Influences on Health and Well Being
Social influences significantly impact health and well-being. Social norms, modeling, and peer pressure influence behaviours like substance abuse and violence. This course examines the complexities of health within various social contexts, analyzing how social determinants like socioeconomic status, social support, and cultural norms shape health outcomes at the individual, group, and community levels.
Interpersonal Relationships and Group Dynamics
Interpersonal relationships and group dynamics are shaped by systems of privilege and oppression. Understanding these power dynamics is crucial for creating inclusive environments. This course explores the complexities of identity, social hierarchies, and the skills needed to challenge systemic oppression.
Elective Course One
Choose from a selection of available elective courses. See Academic Calendar for full list.
Term three courses
Implicit Bias and Prejudice
Implicit bias, often unconscious, shapes attitudes and behaviours toward social groups. It influences decisions in various fields, leading to disparities. The course explores the theoretical underpinnings, measurement methods, and ethical considerations of implicit bias.
Research Methods for Social Psychology
Social psychology relies on various data collection and analysis techniques, including surveys, interviews, observations, and experiments. These methods are assessed for their strengths and limitations, considering ethical guidelines and cultural perspectives.
Elective Course Two
Choose from a selection of available elective courses. See Academic Calendar for full list.
Term five courses
Ethical Considerations within Applied Social Psychology
Applying social psychology to real-world contexts raises ethical challenges. Key ethical principles include informed consent, confidentiality, and protection from harm. These principles must be applied with cultural sensitivity, especially when working with diverse populations.
Practicum
The Applied Social Psychology Practicum offers hands-on experience applying social psychology principles to real-world situations. Students work with a sponsor (if applicable) and a faculty advisor to complete a project. A learning contract outlines expectations and deliverables. The practicum fosters leadership, collaboration, and communication skills, culminating in a reflective paper.
Term six course
Capstone Project
Students will apply their social psychology knowledge to a real-world project with a sponsor. They will be guided by a faculty advisor to plan, execute, and complete the project. Students are responsible for identifying the project, writing a project description, and securing necessary approvals.
These course highlights provide a glimpse into the Master of Arts in Applied Social Psychology program, your actual schedule may vary. There is a program break during Term 4. For full course descriptions and schedules, consult the Academic Calendar.
Career highlights
Gain valuable insights into the human mind with a master's degree in social psychology. Understand how people develop, how groups function, and how societies are shaped by social forces. With an MAASP, you’ll have a strong foundation in research methods, data analysis, and critical thinking that will prepare you for rewarding social psychology careers.
Social work
Public health
Marketing
Government
Master of Arts in Applied Social Psychology (MAASP) Program Career Opportunities
As the world becomes a more complex place, there is a rising demand for people who are trained to apply psychological principles to real-world issues, such as social justice, organizational behaviour, and public health. You can explore many careers with a master's in applied social psychology degree.
Nationally, there is a shortage of social psychologists that is expected to continue through 2031. MAASP graduates are highly sought after by employers who value their ability to analyze human behaviour, predict trends, use organizational psychology, and drive positive social change.
Career path and salary
- Public policy manager - $113,966
- Conflict resolution - $91,314
- Research ethics officer - $91,147
- Organizational consultant - $92.654
- Market research analyst - $90,909
*Source, Talent.com,
Master of Arts in Applied Social Psychology Program Admission Requirements
Academic information
Applicants must meet the following minimum conditions for admission:
- Bachelor’s degree – Completion of a recognized undergraduate degree in psychology or adjacent social science disciplines such as sociology, criminology, or social work, equivalent to the four-year honours degree standard, or relevant bridging studies, with CGPA of 3.0 (on 4.33 scale) or better.
- Applicants holding bachelor’s degrees from other disciplines may be considered for admission if their degree contains five or more courses in psychology.
- In addition to the above, applicants must have successfully completed at least one undergraduate level course in statistics or quantitative methods.
Document checklist
Applicants must submit:
- A completed application form
- Official transcripts from all post- secondary institutions attended
- Official documentation confirming professional designations, where applicable
- Proof of English language proficiency, if applicable
International information
Applicants who completed undergraduate studies outside Canada must also submit:
- Certified translations of any documents not in English
- Documentation confirming award of their previous degree(s), if not already indicated on official transcripts
- A credential evaluation from a recognized service, if required by the registrar
Tuition Fee information
Choosing to pursue a university education is a big commitment that impacts every aspect of your life – including your finances. Our fees are determined by the total cost of individual credits per academic year. All fees are listed in Canadian dollars and these rates are subject to change.
$17,505
Domestic tuition
$39,375
International tuition
Financial Aid and Scholarships
Financial aid options
UNF has partnered with organizations to help newly admitted domestic students finance their education.
Awards and scholarships
The Office of the Registrar had dedicated more than $15 million in scholarships, awards and financial support to students in 2026. Entrance Awards are for newly admitted international and domestic students, while Academic Scholarships are for those entering the second term of their program.
$15 Million
Scholarship & awards
Frequently asked questions
What is Master of Arts in Applied Social Psychology?
A Master of Arts in Applied Social Psychology is a graduate degree that focuses on using psychological theory and research methods to understand address real-world social issues. It blends the study of how people think, feel, and behave in social contexts with practical applications in areas like policy, health, education, community development, marketing, and organizational change.
How long does it take to complete a master’s in Applied Social Psychology?
The Master of Arts in Applied Social Psychology program at UNF is 18-months long. Student complete five terms, taking a term-long break after their third term.
What are the admission requirements for a master’s in Applied Social Psychology?
Applicants must meet the following minimum conditions for admission into the MA in Applied Social Psychology program: hold a bachelor’s degree in psychology or adjacent social science disciplines such as sociology, criminology, or social work with a 3.0 CGPA – degrees in other disciplines will be considered if applicant has completed five or more courses in psychology; completion of at least one undergraduate-level course in statistics or quantitative methods. For more information regarding admission requirements, refer to the Graduate Admission Requirements page.
Who is eligible for an MA in Applied Social Psychology?
Applicants who meet the admission requirements for the program and go through the admission process will be eligible for an MA in Applied Social Psychology.
What is the career after MA in Applied Social Psychology?
There are several possible career paths available to someone after they complete the MA in Applied Social Psychology, such as a public policy manager, conflict resolution specialist, research ethics officer, organizational consultant, and market research analyst.
What sets the Master of Arts in Social Psychology program apart from similar ones being offered elsewhere?
UNF’s program offers a distinctive blend of theoretical knowledge and practical application. The program's emphasis on real-world experience, through the practicum and capstone project, sets it apart. Additionally, the program's focus on ethical considerations and social justice aligns with the university's mission and values.
How does the Master of Arts in Social Psychology program address ethical considerations in social psychology?
It emphasizes the importance of ethical conduct in social psychology research and practice. You'll learn about ethical guidelines, informed consent, confidentiality, and protection from harm. The program also explores cultural sensitivity and diversity in research and intervention.
How does the Master of Arts in Social Psychology program prepare students for leadership roles in social psychology?
Leadership skills are fostered through various opportunities, such as group projects, presentations, and community engagement. Students learn to think critically, communicate effectively, and collaborate with others to achieve shared goals. The program also emphasizes the importance of ethical leadership and social responsibility.
How does the Master of Arts in Social Psychology program address the evolving landscape of social psychology?
By staying current with the latest developments in social psychology, this program incorporates emerging research and methodologies into the curriculum. Faculty members are actively engaged in research and are committed to providing students with the most up-to-date knowledge and skills. The program also encourages students to explore cutting-edge topics through independent research and internships.
What kind of career opportunities can I expect after completing the MA in Applied Social Psychology program?
Graduates of this program are well-prepared for careers in various fields, including social research, policy analysis, community development, and healthcare. You may find roles as social policy researchers, consultants, program officers, or in human services organizations. The program's focus on applied social psychology equips you with the skills to address complex social issues and contribute to positive social change.
How long does it take to complete a Masters in Applied Social Psychology online program?
The MA ASP online program can be completed in 18 months. It is delivered over the course of six terms, that includes a one-term break at the end of the first year of the program.
Are there any on-campus components to this degree?
No, you will not have to come to our downtown Niagara Falls campus. This program is fully online, and all coursework will be completed online.
Do I need a bachelor’s degree in psychology to apply for social psychology masters programs online?
Completion of a recognized undergraduate degree in psychology or adjacent social science disciplines such as sociology, criminology, or social work, is a requirement for this program. Applicants holding bachelor’s degrees from other disciplines may be considered for admission if their degree contains five or more courses in psychology.
Is there a set schedule for the online courses?
No, there is no regular schedule for courses offered online. The online program is asynchronously and coursework can be completed at any time, as long as it is finished by the deadlines.
Is an online social psychology master's degree from UNF recognized by employers worldwide?
The MA ASP program has been reviewed by the Postsecondary Education Quality Assessment Board and approved by the province's Ministry of Colleges and Universities. Designed with industry and academic input, it meets the rigorous standards required to succeed in a modern workplace.
Can I study MA in Applied Social Psychology online while working full-time?
The MA ASP online program is delivered asynchronously, allowing students to study at their own pace, on their own timeline. This enables students to incorporate their coursework into their schedules, leaving room for work and family commitments.
Is the online master’s in applied social psychology the same as the on-campus program?
The curriculum is the same, regardless of delivery model. On-campus students have the opportunity to meet professors and classmates face to face, while online students interact in a virtual environment.
Talk to a Student Advisor
This institution has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting June 12, 2025. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.)
