Sonreet Kaur
Sonreet Kaur is an accomplished educator and researcher with over 15 years of experience in higher education. She holds a PhD in business administration with a specialization in marketing from Punjab Agricultural University, Ludhiana. Sonreet has thrived in a diverse range of teaching environments including face-to-face, online, and hybrid formats.
Sonreet has been recognized for her ability to foster engaging and interactive learning experiences tailored to the needs of international students. Her contributions extend beyond the classroom, as she has played a pivotal role in curriculum design and course mapping, ensuring that course materials reflect current trends and research.
Her research portfolio includes multiple publications in reputable journals and presentations at international conferences, focused on consumer behaviour and marketing management. Notable achievements include her selection as a course lead and recipient of several teaching awards, highlighting her commitment to educational excellence.
With her dedication to fostering student success and advancing academic knowledge, Sonreet continues to make impactful contributions to the field of business education. Outside of her professional life, she is a fun-loving, full-of-life individual who enjoys outdoor activities and spending time with family and friends.
Courses taught
Marketing and Sales, Research and Technology Skills Development (Course Lead)
Areas of academic interest
Marketing management, research, international business, business communication
Areas of specialization
Marketing management, consumer behaviour
Awards
- Senior Research Fellow awarded by the Ministry of HRD India
- Received Best Teacher Award from PCTE
Publications
Books
- ‘Global Dynamics Navigating the World of International Business'. JSR publication in 2024. ISBN:978-93-6226-871-6. Available on Amazon.in: https://amzn.in/d/cjfTUBK
Book chapters
- ‘Effects of Applications of Customer Relationship Management in Banking'. Customer relationship Management in banking and Insurance Sector in March 2008.
- ‘Customer Relationship Management – Creating value to its customers’. Customer relationship Management in banking and Insurance Sector in March 2008.
Research papers
- ‘Gender Differences in Buying Behavior of Online Retail Customers in Punjab'. Indian Journal of Economics and Development Vol 13 No. 4, 2017, ISSN 2277-5412.
- ‘Family structure and kins support as determinant of physical and psychological well-being of widows. IOSR Journal of Humanities and Social Sciences, Vol 21(10), Oct 2016.
- ‘Psychological wellbeing of elderly parents living with children and in empty nest families: Gender differentials'. Indian Journal of Health and Well Being, Vol 7(10), 2016.
- ‘Perceived benefits of transformation to e-business: A study of hand knitting yarn dealers. PCTE Bi-Annual Journal of Business Management, Vol 13(1), Jan-July2016.
- ‘Online Retailing: Key Drivers and Challenges'. Business Management Book. Lambert Academic Publishing 2016.
- “Customer relationship management: A study of effectiveness of customer satisfaction and customer retention in selected private banks”. RIMT Journal of Strategic Management and Information Technology issue 2010 Vol.7, no. 1-4, ISSN 09755438.
- ‘Creativity Impact: A study of Employees of Creative Deptt. of Advertising Agency'. Human Resource Development: Theoretical and Practical Implications. Regal Publications, New Delhi.
- More than 15 papers presented in various international and national conferences in the field of general business, management, and accounting.
