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Shereen Merhabi

Shereen Merhabi is an experienced academic and analytics professional with over 20 years of combined experience in higher education and the banking sector. She has held various roles across academia and financial services, with a strong focus on data analytics, quantitative methods, and business intelligence.

Shereen holds a master’s degree in Finance and Economics. Her expertise spans predictive and prescriptive analytics, financial and risk analysis, and data-driven decision-making.

Alongside her academic career as a lecturer in quantitative statistics, data analytics, and marketing, she has built an extensive industry background in the financial sector where she led analytics-driven initiatives in business development, branch management, and digital transformation. She has collaborated with cross-functional teams to apply advanced analytics to improve performance, optimize processes, and support strategic decision-making.

Marketing Analytics, Operational Analytics

Marketing analytics

Data-driven decision making, marketing analytics