Dr. Naila Aaijaz
Dr. Naila Aaijaz is a distinguished academic and associate professor with a rich background in business, project management, and educational technology. Her academic career includes notable positions at reputed universities and provincial colleges in Canada and globally.
Dr. Aaijaz’s research is extensive, focusing on artificial intelligence (AI), HR analytics, and IoT-based systems, and she has secured patents in AI-driven decision-making models. With more than 30 published articles and numerous books, her scholarly contributions are substantial. Her latest books include Green Marketing: Driving Sustainability and Innovation and Global Dynamics: Navigating the World of International Business. Additionally, she is working on The Art and Science of Talent Acquisition: 50 Global Case Studies.
Dr. Aaijaz integrates advanced technology and Al/Ml-based teaching methods to enhance the educational experience for her students. She has received several accolades for her contributions to academia and her community work, notably as a Fellow of the Royal Society of Arts. Dr. Aaijaz is also an active member and reviewer for the Academy of International Business (AIB), the Academy of Management (AOM)and Canadian Economics Association (CEA), contributing to global discussions on business and
Courses taught
Finance for Managers, Data Analytics
Areas of academic interest
Entrepreneurship, emerging technologies, financial, business, logistics, HR analytics, project management, and artificial intelligence
Areas of specialization
Project management, business management, financial security, risk and insurance, financial planning, logistics
Professional certificates and licences
PMP®, C.Mgr., Fellow RSA, PG-AIML, LLQP, CCLP
Awards
- 2022: Best X-Culture Educator Award Academy of International Business (AIB), USA
- 2023: Best Portfolio Award PMI Lakeshore Ontario Chapter
- 2011-2012: Best Faculty Advisor (two consecutive years among 36 universities) ENACTUS
- 2012: Fellow of the Year Award, for the best Faculty Advisor for the Rookie Team ENACTUS, formerly SIFE
- 2010: Certificate of Outstanding Service and Achievements Award, University Malaysia Kelantan
Publications
- Aaijaz, N., Srithar, S., & Peikari, H. (2026). AI-Driven Predictive Modeling: Exploring Entrepreneurial Intentions, AI Use, and Self-Efficacy. In SET-III, Edited Volume. Palgrave Macmillan/Springer. Accepted for publication; forthcoming November 2026.
- Aaijaz, N., Hussaini, T., Nawaz, I., Kamaleshwar, T., Karthikeyan, T., & Jayaraj, R. (2026). AI Marketing–Induced Identity Fatigue and Consumer Well-Being. Advances in Consumer Research, 3(1), 810–815. https://acr-journal.com/article/ai-marketing-induced-identity-fatigue-and-consumer-well-being-2475/
- Aaijaz, N., Fraser, L., Mahajan, R., & Metilda, R. M. (2025). Brand Loyalty and Customer Satisfaction as Drivers of Automotive Sales: A Longitudinal Study of the North American Market (2019–2025). Advances in Consumer Research, 2(5), 272–285. https://acr-journal.com/article/brand-loyalty-and-customer-satisfaction-as-drivers-of-automotive-sales-a-longitudinal-study-of-the-north-american-market-2019-2025--1680/
- Aaijaz, N., Deshmukh, B. S., Kumar, M., Sheth, N., Mishra, P., & Jaiswal, V. K. (2025). Revolutionizing Enterprise Decision-Making: Leveraging AI for Strategic Efficiency and Agility. Advances in Consumer Research, 2(4), 3464–3470. https://acr-journal.com/article/revolutionizing-enterprise-decision-making-leveraging-ai-for-strategic-efficiency-and-agility-1440/
- Tan, B. P., Aaijaz, N., Khazaei, M., & Kobrossy, S. (2025). Behavioral Factors Influence on Choice of Mutual Fund in Uzbekistan: A Proposed Model Using Prospect Theory. Journal of Informatics Education and Research, 5(1). https://jier.org/index.php/journal/article/view/2004
- Aaijaz, N., Gulhane, K., Sharma, I., Sahu, S., Thandayuthapani, S., Sagunthala, & Gupta, S. (2024). HR Evolution in the Age of AI: Optimizing Decision-Making with the Salary Prediction Model. Forum for Linguistic Studies, 6(2), 128–140. https://doi.org/10.24294/fls.v6i2.2135
Publications
- Associate editor, Journal of Management & Organization Associate Editor, Journal of Management & Organization (ABDC A; Scopus Q1).
- External PhD reviewer/examiner for other universities, alongside my existing reviewing activities for international scholarly associations.
- Speaker at the PMI® Global Summit 2026 in Detroit, Michigan, USA, organized by the Project Management Institute - Oct 21-24, 2026.
Patent and Intellectual Property
Title: IoT-based System for Intellectual Development of Employees
Patent ID: DE-202023107573-U1
Jurisdiction: Germany (Utility Model)
Inventors: Naila Aaijaz et al. (including Indian co-authors)
Dates: Filed & Prioritized – Dec 21, 2023 | Published – Jan 29, 2024
