Heba El-Kamshoushy

Heba El-Kamshoushy  is an assistant professor in the University of Niagara Falls Canada’s Master of Arts in Digital Media and Global Communications program. She is a dedicated academic and design professional, with two decades of experience teaching design-based courses at both the undergraduate and post-graduate levels.

Heba holds a PhD in Graphic Design and Communication, a Master of Arts in Graphic Design and Communication, and a Bachelor of Arts in Graphic Design and Communication from Alexandria University. She specializes in graphic communication, user interaction (UI) and user experience (UX) design, and digital media.

Throughout her academic career, she has supervised graduate and doctoral research, contributed to curriculum development, and played a key role in quality assurance and program enhancement. Additionally, she worked as a visiting professor at the Arab Academy for Science, Technology, and Maritime Transport, where she taught in the Media program.

Alongside her academic career, Heba has extensive practical experience in the design industry as a graphic and visual designer. She has worked on branding, wayfinding, digital media, and visual communication projects, collaborating with organizations to develop strategic and impactful visual narratives.

Heba also has an extensive publication record. Her research interests include visual design, wayfinding, Egyptology, and the integration of emerging technologies in design. Her publications explore topics such as the graphical analysis of historical sites, the use of virtual reality in reconstructing and recolouring Pharaonic monuments, and the development of modern visual identities inspired by ancient Egyptian art.

Beyond teaching and research, she has served as a senior reviewer for academic forums, contributed to faculty development, and led curriculum innovations to align academic programs with evolving industry standards.

Courses taught

Ethics and Etiquette in Digital Communications and Artificial Intelligence, Research Methods in Digital Media and Communications, International Advertising

Areas of academic interest

Graphic design, design principles, wayfinding, environmental graphics, UI/UX design, branding and storytelling, design thinking, typography, international advertising, visual art and design

Areas of specialization

Graphic design and communication

Publications

1. “A graphical analysis of the visual content of Khuwy’s tomb in Sakkara in Egypt”.  Research published in Springer book series; Advances in Science, Technology & Innovation, Vol. 0, Nabil Mohareb et al: CITIES VOCABULARIES: THE INFLUENCES AND FORMATIONS, 978-3-030-51960-5, 484293_1_En (5). A contribution with an oral presentation in IEREK’s international conference (Cities identity through architecture and arts), Held in Pisa – Italy September 2019.
2. “The implementation of VR technology in the recoloring of the historical Pharaonic sites; case study on Khuwy’s tomb.” The 8th European conference on Arts and humanities
   (ECAH2020), London, United Kingdom, July 24-26 ,2020. Organized by the international academic forum (IAFOR) and held in partnership with the IAFOR research center at the Osaka school of international public policy (OSIPP) at Osaka University. Contribution with an oral presentation and a publishment in the conference proceedings. ISSN:2188-1111.
3. “Developing a modern pharaonic identity through the implementation of creative geometrical Grid systems” the 8^th European conference on Arts and humanities (ECAH2020) , London, United Kingdom, July 24-26, 2020. Organized by the international academic forum (IAFOR) and held in partnership with the IAFOR research center at the Osaka School of International Public Policy (OSIPP) at Osaka University. Contribution with an oral presentation.
4. “The study of the visual effects of depth creations and perspectives in new Egyptian Archeological discoveries.” Published research in the European Conference on Arts, Design & Education (ECADE2022), University of Porto, Portugal, July 7-10, 2022. Organized by the international academic forum (IAFOR) in partnership with the university of Porto, the Research institute of Design, media and culture, and the IAFOR research center at OSIPP, Osaka University, Japan.
5. “The visual effects in the 3D graphical representation of landmarks in the wayfinding maps.” Research published in the 8th Scientific Conference for Arts WAAE in Luxor, Egypt. Held in Luxor, March 27-30, 2019. Research published in the conference proceedings.