Agent Marketing Manual - University of Niagara Falls Canada

Get Started With UNF

As our valued partner, you help us shape our brand. You represent UNF when you talk to prospective students, their parents or colleagues.

The following guidelines are intended to provide direction for UNF agents to promote our brand consistently. As our university continues to evolve, so does our brand and these guidelines.

Your UNF representative is your primary contact for information and requests about UNF.

When you are creating any promotional marketing assets for UNF such as a social media graphic, webinar, landing pages, brochures, flyers or videos, you must send it to your UNF representative for approval. The UNF representative will respond within two (2) business days and acknowledge the request has been received. The request will then be reviewed and sent back approved or with requested changes. Once the requested changes have been made, you must send it back to your UNF representative for final review and approval.

Agents and partners have access to a library of various assets that can be used for marketing purposes. These and other assets created by University of Niagara Falls Canada are not to be altered, including adding a logo, unless specified and/or approved by UNF. To access the library, please visit the GUS Agent Portal.

Agents and partners are not permitted to contact any UNF students either directly (unless they are a client) or through a paid ad. Agents and partners are also not permitted to contact any UNF faculty or staff. If you have a request, please send it to your UNF representative for approval and they will put you in touch with someone from UNF.

Agents can use UNF’s logo with permission from the Marketing and Communications Department. The official UNF logo can be downloaded from the GUS Agent Portal.

Please refer to our UNF Brand Guidelines for more details on logo usage.

When referring to the university, please ensure to use our official full name or correct abbreviation:

University of Niagara Falls Canada or UNF.

Note, do not call it University of Niagara Falls, or use UNFC or UNF Canada as our acronym.

If you wish to support and promote UNF, note the following approved copy that can be used in your marketing materials.
Do not alter the following sentences and/or their meaning.

Earn a degree from University of Niagara Falls Canada.
Innovation Flows Here.
An innovative and digitally oriented institution in downtown Niagara Falls.
Upon successful graduation, a student may be eligible to apply for a post-graduation work permit (PGWP) for up to three years.
Shorter version: May be eligible for post-graduation work permit (PGWP). T&C apply.
Four intakes per year: October, January, April and July.
Winter (January) “year” Term, Spring (April) “year” Term, Summer (July) “year” Term, Fall (October) “year” Term.

If you want to host a UNF webinar or an in-person event you must contact your UNF representative for approval and to organize the logistics of the event.

You are not permitted to create any social media accounts on any social media platform on behalf of UNF.
If you create an account, you cannot use the university name, acronym, or logo and you cannot say you are an official UNF account.
Make sure you tag our official account when posting marketing content.
- Instagram - @unf_can
- Facebook - @unfcan
- X - @unfcan
- LinkedIn - @unf-can
- YouTube - @UniversityofNiagaraFallsCanada
- TikTok - @unfcan
These are the hashtags that we recommend you use:
Generic
- #UNF
- #InnovationFlowsHere
- #NiagaraFalls
- #UniversityofNiagaraFallsCanada
- #StudyAtUNF
Content-focused
- #UNFStudentSpotlight
- #UNFSuccessStory
Make sure to use the correct images when promoting Niagara Falls. Do not use photos of Toronto or any other location. If using photos of Niagara Falls, try to use photos of the Horseshoe (Canadian) Falls.

UNF-branded merchandise can only be produced and distributed by the UNF Marketing and Communications team.

Your UNF representative must approve PowerPoint presentations prior to any event to ensure accuracy of information and proper usage of our brand.

All videos about UNF, or that mention UNF, must be sent to your UNF representative and the UNF Marcom team prior to posting and distribution. Failure to comply will result in having to remove the video immediately.
Any filming on-campus must be arranged with the UNF Marcom team a minimum of three weeks in advance. Please contact your UNF representative to make a filming request.

If you would like a tour of UNF campuses, please send a request to your UNF representative.
Please note if you’d like to take any photos during a tour, they must be approved by the UNF Marcom department.
No filming on campus is allowed without a member from the UNF Marcom team present.

Any landing page not created by UNF’s Marcom department must be reviewed and approved before making the page public. Please send to your UNF representative.

Do's

Be mindful of the logo placement on your asset. Make sure the logo is visible and not too small.
Use the pre-approved content and official UNF template for your marketing materials to expedite the process.
Send your assets to your UNF representative for approval before posting or using the material.
Check UNF’s website for the latest information about entrance requirements, program details, student services, tuition fees, scholarships and more.
Make sure all your materials state that you are an official partner of UNF.
Be mindful when sharing information about fees and scholarships as these details tend to change with time. All promotional materials with fees, scholarships, program details and entry requirements must be sent to your UNF representative for review and approval.

Dont's

Do not post official documents such as offer or acceptance letters.
Do not use UNF partner logos when creating marketing materials. These partnerships are solely with UNF.
Do not promote immigration, permanent residency, work permits and family immigration.
Do not use any false advertising tactics when promoting UNF. For example, do not say “no English tests required” or “scholarship guaranteed” or “work experience not mandatory.” Those are false statements.

Land acknowledgement

University of Niagara Falls Canada acknowledges that the land we gather on is located on the traditional territory of the Haudenosaunee, Hatiwendaronk and Anishinaabe peoples. We also acknowledge the many other First Nations, Métis, and Inuit peoples who call this region home.

We commit to building relationships based on respect, reciprocity, and reconciliation as we work, learn, and gather on this land. Furthermore, we acknowledge that the Niagara region is situated on treaty land, and we stand with all Indigenous peoples, past and present, in promoting the wise stewardship of the lands on which we live.

Designated Learning Institute Number: O287430643972.

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