Agent Marketing Manual
As our valued partner, you help us shape our brand. You represent UNF when you talk to prospective students, their parents or colleagues.
The following guidelines are intended to provide direction for UNF agents to promote our brand consistently. As our university continues to evolve, so does our brand and these guidelines.
Do's
- Be mindful of the logo placement on your asset. Make sure the logo is visible and not too small.
- Use the pre-approved content and official UNF template for your marketing materials to expedite the process.
- Send your assets to your UNF representative for approval before posting or using the material.
- Check UNF’s website for the latest information about entrance requirements, program details, student services, tuition fees, scholarships and more.
- Make sure all your materials state that you are an official partner of UNF.
- Be mindful when sharing information about fees and scholarships as these details tend to change with time. All promotional materials with fees, scholarships, program details and entry requirements must be sent to your UNF representative for review and approval.
Dont's
- Do not post official documents such as offer or acceptance letters.
- Do not use UNF partner logos when creating marketing materials. These partnerships are solely with UNF.
- Do not promote immigration, permanent residency, work permits and family immigration.
- Do not use any false advertising tactics when promoting UNF. For example, do not say “no English tests required” or “scholarship guaranteed” or “work experience not mandatory.” Those are false statements.
