Yalcin Parmaksiz

Yalcin Parmaksiz has more than 20 years of experience working in the corporate sector and has taught for more than a decade at both international and Canadian institutions, including University Canada West, Ontario Tech University, Yorkville University, Conestoga College, Lambton College, and Seneca College. Because of this, he brings a wealth of knowledge and enthusiasm for marketing education.

Before moving to Canada, Yalcin worked in Turkey as the country manager for the French digital media giant Webedia/Boxoffice.com. He now resides in Etobicoke with his wife and seven-year-old daughter. Outside of academia, Yalcin enjoys playing the guitar, exploring the latest digital media trends, and unwinding with episodes of his favorite TV series The Office, which he appreciates for its unique blend of humour and insight into social interactions. He’s also an active contributor to the American Marketing Association, Toronto.

Yalcin is committed to enriching his students’ educational journeys. His teaching approach seamlessly integrates theoretical knowledge with practical applications, preparing them to excel in the fast-evolving marketing field. He’s excited to make a positive impact on the UNF community.

Courses taught

Technology Trends and Applications

Areas of academic interest

E-commerce and market trends, marketing and consumer behaviour, over-the-top (OTT) streaming platforms

Areas of specialization

Digital marketing, e-commerce, marketing management

Awards

Stukent Professor of the Month, May 2023

Publications

Journals

1. Ben Moussa, M. Douai, A., Parmaksiz, M.Y. (2023). “Flattening the curve”: Communication, risk and COVID-19 pandemic in Turkey. Newspaper Research Journal, 44(2), 131-153
2. Parmaksiz, M.Y., Kırçova, İ. (2020). Pirate users move to subscription-based platforms. Harvard Business Review Turkiye Edition, April 2021, 28-30
3. Parmaksiz, M.Y., Kırçova, İ. (2020). A qualitative study on subscription-based watching motivations of movies and series. Business & Management Studies: An International Journal, 8(1), 779-802
4. Parmaksiz, M.Y., Enginkaya,E. (2019). SVOD brands’ communications on Twitter: from Netflix to Blutv. Bolu Abant İzzet Baysal Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 19(4),981-996
5. Parmaksiz, M.Y., Kırçova, İ. (2019). A research on top-seller automobile brands’
   communications via Twitter. Öneri Dergisi, 14(51), 147-163

International Conference Presentations

1.  Ben Moussa, M. Douai, A., Parmaksiz, M.Y. (2023). “Flattening the curve”: Communication, risk and COVID-19 pandemic in Turkey. Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.
2.  Parmaksiz, M.Y., Kırçova, İ. (2020). A Qualitative Study of the Motivations on Watching Movies and Series for Free: Why Piracy?, 106th Business and Management Sciences International Congress, Istanbul, Turkey, ISBN:978-605-82729-5-8
3. Parmaksiz, M.Y., Kırçova, İ. (2017). A research about automobile companies' usage of Twitter, 2nd International Conference on Economics Business

Books

Fundamentals of Google Analytics - Dikey Eksen Publishing House, ISBN: 978-605-4898-00

With new content based on reader and client requests, this book helps readers implement new methods and concepts, track social media and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and do much more in Google Analytics.